Software That Understands African Business
Most business tools were built for markets with reliable internet, card-only payments and dedicated IT teams. African retailers operate differently. MartPoint exists because your business deserves software designed around your daily realities — not the other way around.
The Story Behind MartPoint
Running a business in Africa means dealing with realities that foreign software ignores. Internet drops mid-transaction. Customers pay by bank transfer. Stock runs out before you notice. Staff come and go. And every evening, someone sits down to count cash and reconcile a notebook.
Avario Digitals was founded because we watched shop owners, pharmacy managers and restaurant operators struggle with tools that were never built for them. Expensive enterprise suites. Fragile apps that crash offline. Spreadsheet workflows that steal hours every day.
So we built MartPoint differently. We started by sitting with real businesses — understanding their workflows, their frustrations and their ambitions. Every feature was shaped by those conversations. Offline-first sales. Transfer payment recording. Automatic stock alerts. Staff tracking that actually works.
Today, MartPoint powers businesses from single stores to multi-branch chains. But our mission has not changed: build software that works the way African businesses work. Every update still starts with a customer conversation. Every line of code is written with your reality in mind.
Quick Facts
What you should know about MartPoint
Founded
2019
Built In
Lagos, Nigeria
Primary Markets
Nigeria & Expanding Across Africa
Industries Served
Retail, Supermarkets, Pharmacies, Restaurants, Fashion, Manufacturing
Platform
Cloud, Offline & Hybrid
Availability
24/7 with Local Support
What Drives Us
These are the principles that shape every product decision we make. They are not slogans. They are the standards we hold ourselves to.
Built For Real Conditions
We design software that works when the internet drops, when power fluctuates and when customers pay by transfer. African business is not broken — the tools built for other markets are.
Design With Shopkeepers
Every feature starts with a conversation. We sit with retailers, pharmacists and restaurant owners to understand what actually slows them down. Then we build.
Grow Without Limits
From a single checkout counter to twenty branches across the country, MartPoint scales with your ambition. No re-platforming. No enterprise IT team required.
Stay Ahead, Stay Simple
Technology should reduce complexity, not add to it. We bring advanced capabilities — AI insights, offline sync, real-time reports — and make them feel effortless.
Our Journey
Every milestone marks a problem we solved for real businesses. This is how MartPoint evolved from an idea into the operating system for African retail.
Started With a Clear Mission
Avario Digitals was founded to build technology that actually works for African businesses — not imported tools that break under local conditions.
First Retailers Ditched the Notebook
MartPoint Retail launched with POS and real-time inventory. Shop owners could finally see what was selling while they were still selling it.
One Dashboard for Every Branch
Multi-branch support meant business owners could track stock, sales and staff across every location without phone calls and spreadsheets.
Enterprises Got the Same Clarity
MartPoint ERP brought accounting, procurement and HR to manufacturers and distributors — replacing fragmented systems with one connected platform.
Pharmacies Stopped Losing Money to Expired Stock
Expiry and manufacturing date tracking gave regulated businesses precise control. Automated end-of-day backups protected every day's data.
Restaurants Served More Without Hiring More
Multiple barcodes simplified bulk and unit pricing. QR menu codes let customers order directly from their tables, cutting wait times.
Every Business Got a Digital Storefront
The full retail suite launched: online stores, WhatsApp ordering, offline-first sales, PayPlan instalments, staff attendance, customer verification and loyalty rewards.
Why Businesses Choose MartPoint
Four reasons MartPoint has become the operating system for growing African businesses.
Built for African Business
From transfer payments to intermittent connectivity, every feature is designed around how African businesses actually operate.
One Connected Platform
Sales, inventory, staff, payments and customer data live in one place. No more switching between apps and spreadsheets.
Reliable & Secure
Your data is encrypted and backed up automatically. Offline mode means you never stop selling, even when the network drops.
Continuously Improving
We ship updates every month based on real customer feedback. The platform you buy today keeps getting better tomorrow.
Ready to modernize your business?
Join growing businesses using MartPoint to sell faster, manage inventory smarter and make better business decisions.